Paris Fury x Eternal Collagen

Sendr partnered with Paris Fury and Eternal Collagen to recover lost revenue using world-first lipsync personalised video — automatically addressing shoppers by name and bringing them back to checkout.

Industry

Health & Beauty

Company Size

-- employees

Website

Visit

33%

Uplift in abandoned-cart revenue

10x

Higher CTR

20%

Increase in site conversion

Challenge

The $4TN abandoned cart problem — made personal

70% of ecommerce carts are abandoned. For creator-led brands like Eternal Collagen, that represents enormous lost intent.

Paris Fury’s team wanted to:

Recover high-intent shoppers who had added products to cart
Increase engagement beyond standard reminder emails
Protect brand experience with premium, on-brand communication
Scale recovery without manual effort

Traditional abandoned cart emails were delivering steady results — but they lacked emotional pull. They needed something impossible to ignore.

Solution

Personalised video at scale — triggered by abandonment

Using Sendr’s ecommerce automation, Eternal Collagen launched automated personalised video messages triggered when shoppers left items in their cart.

Each video:

Addressed the shopper by name
Referenced the exact product they left behind
Used Paris’ cloned voice with advanced lip-sync technology
Included dynamic product visuals
Linked directly back to checkout
Was delivered automatically via Klaviyo

Sendr generated thousands of 1:1 personalised video pages in seconds — in a fully “set and forget” flow.

No manual recording.
No editing.
Just scalable video remarketing.

The Results

33% uplift in abandoned-cart revenue

The impact was immediate. Compared to the best-performing plain-text abandoned cart email:

33% uplift in abandoned-cart revenue
10x increase in click-through rate from the personalised video email
20% increase in overall site conversion rate

The personalised video didn’t just recover carts — it increased overall brand engagement and purchasing behaviour across the store. High-intent shoppers responded to the human touch.

Why It Worked

Why personalised video changes ecommerce behaviour

Video drives emotion.
Emotion drives action.

Sendr combined:

Lipsync voice cloning
Dynamic product insertion
74-language support
Real-time ecommerce triggers
Klaviyo automation

To create a brand-new remarketing channel. Instead of “You left something in your cart…”

Shoppers received: “Hi Sarah — I saw you were looking at our collagen bundle…”

The result? Higher engagement. Higher intent recovery. Higher revenue.

“Abandoned carts are a trillion-dollar headache for ecommerce and video personalisation like this gives brands a completely new tool to recover intent to buy. Until now, nobody has been able to do lipsync personalised video at scale.”
David Cannell, CEO & Co-founder, Sendr

The Bigger Opportunity

Even a 1% recovery shift changes ecommerce

With $4TN lost annually to abandoned carts, even marginal improvements create massive revenue impact. Creator-led brands are uniquely positioned to win — because their audience already trusts the face behind the brand.

Paris Fury proved that personalised video can turn passive intent into completed purchase. And this is just the beginning.

Recover lost revenue with personalised video. Turn abandoned carts into high-performing video remarketing.

Book a demo