Humanise Live
Humanise Live proved that small, personalised campaigns beat volume, booking 13 meetings in under 3 weeks with reply rates of up to 65.6%
13
Meetings booked in under three weeks
44
Replies from ethical businesses, speakers and engaged prospects
65.6%
Reply rate on their top-performing campaign
Challenge
Humanise Live helps charities, nonprofits and social enterprises turn their mission into podcasts, events and video. Growing that work meant reaching very different audiences at once: ethical businesses who might sponsor a show, speakers who could take the stage, and people already engaging with their content. Each needed a different message, and all of them expected outreach that matched Humanise’s human, values-led tone.
Solution
Sendr gave Humanise one place to run three distinct campaigns side by side, each with its own audience, channel mix and messaging. Multi-step sequences across LinkedIn and email kept every conversation moving, while personalisation made each touchpoint feel one-to-one.
Humanise Live exists to amplify purpose-driven voices. Their outreach had to reflect that: personal, relevant, and respectful of the people on the other end.
Using Sendr, they launched three campaigns, each built around a different goal. The first reached ethical businesses with podcast sponsorship opportunities, using a longer, carefully paced sequence to build interest over time. The second targeted speakers, combining LinkedIn touches with personal emails. The third turned engagement on a LinkedIn post into warm, timely conversations with people who had already shown interest.
Reach them while they’re looking: the video or voice DM play from timely signals
The best candidates aren't short of messages. A senior engineer or finance director can get a dozen recruiter InMails a week, and since AI writing tools arrived, most of them read the same. Candidates spot a template in the first line and move on.
The edge right now isn't sending more. It's sending something that is obviously from a person, at the moment the candidate is paying attention. Two things make that possible at scale: personalised voicenotes and videos in LinkedIn DMs, and signals that tell you when to send them.
What it looked like for Humanise
Humanise Live is built around human connection, so James Hodgson's team needed outreach that felt personal too. With Sendr they ran three campaigns side by side: sponsorship outreach to ethical businesses, speaker outreach across LinkedIn and email, and follow-ups with people engaging with their LinkedIn content.
In under three weeks they booked 13 meetings, and their best campaign hit a 65.6% reply rate. Automations kept every follow-up on track, so the team spent its time in conversations rather than chasing them.
"Everything we do at Humanise Live is about human connection, so our outreach had to feel personal too."
James Hodgson, Founder, Humanise Live
The third campaign is the one recruiters should copy. Replying to people who have just engaged with your content is the same move as replying to a candidate who has just engaged with your role.
How the play works
Choose your trigger. You pick the signal, and Sendr runs the whole flow the moment it fires. Humanise used one: people engaging with their LinkedIn posts. You can go much further:
Candidates on the move: someone leaves their company, or is announced as a speaker at an industry event.
Candidates paying attention: someone comments on your post, views your profile, engages with posts on a topic like platform engineering, or engages with a rival agency's posts.
Clients ready to hire: a company raises funding, posts a job for a role you place, ramps up hiring in a department, makes its first hire in a new country, opens a new office, or brings in a new Head of Talent.
Connect. Sendr sends the connection request automatically, so you're first in their inbox.
Send the voicenote. You record one short message once. Sendr drops each person's name into it in your cloned voice, so everyone hears their own name, from you.
Follow with video. No reply? A personalised video page with their name and company keeps the conversation going without a hard sell.
Close the loop. A follow-up email or DM for anyone who engaged but hasn't replied, and the sequence stops the moment they do.
A recipe: hiring for a skill almost nobody has
Say you're placing a platform engineer with Kubernetes and fintech experience, in a market where perhaps 300 people fit.
Warm them up. Post about the role, or the problem it solves, where that audience will see it.
Trigger. Anyone who comments on the post or engages with posts about Kubernetes enters the flow.
Score. Give SendrAI your criteria, such as five years of Kubernetes, a fintech background and a UK base. It researches each person (those who engaged) and scores them against it, and only the strongest matches carry on.
Connect. Those matches get a connection request the same day.
Voicenote, 20 to 30 seconds. "Hi [name], saw you'd had a look at the platform role at [client], so I'll keep this short." Once they accept your connection, Sendr sends the voicenote automatically with their name dropped in, alongside a short text line SendrAI writes about something specific to them: their stack, a talk they gave, a project.
Video. No reply after three days? A personalised page with a short video and the role details.
Measure. Compare the reply rate on the voicenote step with your usual InMails.
Tips and common mistakes
Keep it under 30 seconds. Who you are, why them, one easy question.
Sound like yourself. Write the script the way you speak, or let Sendr's Copilot write it: you can now teach it your own tone of voice with a few examples of how you write.
Don't pitch the job in the first message. Earn the reply first.
Don't fire on every signal. A like on a generic post isn't intent. A comment on a role-specific post is.
Speed beats polish. A reply within hours of the signal beats a perfect message a week later.