Maskew: Video Content Strategy and Production for B2B Brands

Maskew Media is a UK video agency founded by Arthur Jones. It works with founders, coaches, speakers and small teams who know they should be on camera but are not sure what to say, pairing a 90-day content growth plan with video production built around booked calls rather than view counts.

What Maskew does

Two products, buyable in either order. The Content Growth Plan is the strategy piece: Maskew reviews your existing feed alongside your competitors', identifies the gaps, and sets a publishing cadence you can realistically sustain. You finish with content pillars, a bank of ideas and a 90-day roadmap.

Video production is the execution piece. Maskew scripts, shoots and edits, and a meaningful part of the service is coaching people through being on camera, which is usually the actual blocker rather than equipment or budget.

The team is Arthur as director alongside a video editor, a videographer-editor and a photographer-videographer, supported by a bench of trusted freelancers for larger shoots. The framing throughout is outcome-led: content that builds authority and fills a pipeline, rather than showreel work.

Who Maskew works with

Maskew works with startups, scaleups and small to medium businesses across the United Kingdom, and remotely elsewhere. Published client work skews towards people whose business depends on being known: founders, keynote speakers, coaches, trainers and performers, alongside event organisers who need coverage they can cut into social content afterwards.

Engagements typically run three to six months, which reflects how content actually works. A single video rarely shifts anything. A sustained cadence across a quarter does. Work is delivered in English.

How Maskew works with Sendr

Maskew and Sendr sit either side of the same asset. Maskew makes the video and builds the thinking behind it. Sendr puts video in front of named individuals rather than an audience.

The overlap is most useful in reuse. A founder coached to be natural on camera for organic content can record a personalised outbound video without the process feeling alien, and the content pillars from a growth plan usually make better outbound hooks than anything written cold. Video also performs better hosted on a personalised landing page than sent as an attachment.

After that it becomes a distribution question. Video sits as a step inside a multichannel sequence, signal-triggered automations fire follow-ups when someone actually watches, and the replies land in Sendr's unified inbox.

Why teams choose Maskew

• Strategy before cameras, so you know what to say before anyone starts filming

• On-camera coaching included, which is usually the real blocker rather than kit or budget

• A 90-day roadmap you can sustain, instead of a burst of content that stops

• A small in-house team with a freelance bench, so shoots scale without losing the relationship

• A registered UK company with a long list of named, attributable client testimonials