Lodestone Consulting: Business Turnaround and Profit Recovery

Lodestone Consulting is an Irish management consultancy led by Paraic Bergin, a chartered certified accountant and turnaround specialist. It works with business owners and CEOs whose companies are underperforming or losing money, using a proprietary framework called MIND/FLOW to restore profitability, clarity and control.

What Lodestone Consulting does

Two service lines run alongside each other. Turnaround and rescue work stabilises businesses that are losing money. The MIND/FLOW system is the growth-side engagement for companies that are viable but underperforming.

MIND/FLOW is a paired acronym. MIND covers Marketing, Innovation, Numbers and Differentiation. FLOW covers Focus, Leadership, Opportunity and Worth. Layered over the top are established management tools rather than proprietary theory: the 80/20 rule, Pearson's Law, Feigenbaum's hidden factory, and statistical process control.

The bias is towards measurement. Paraic is a Fellow of the Association of Chartered Certified Accountants with a career in business development, planning and fundraising going back to the 1980s, and the work reflects that: find the numbers that matter, then change the operations sitting behind them.

The entry point is a free 30-minute consultation that comes with a recording, a transcript and a written summary of recommended actions.

Who Lodestone Consulting works with

Lodestone works with scaleups, small and medium businesses and mid-market companies, and is deliberately industry agnostic, on the basis that a stalled or loss-making business looks broadly similar whichever sector it sits in. Published client work spans electrical contracting, printing and hospitality.

The consultancy is based in Mullingar, County Westmeath, and works in English across Ireland, the United Kingdom, the United States, Canada, Australia, New Zealand and the United Arab Emirates. Engagements run as ongoing retainers, which suits work depending on operational change taking hold rather than a report being handed over.

How Lodestone Consulting works with Sendr

The connection runs through the M in MIND. Marketing is the first component of the framework, and the first of Paraic's seven principles for lifting profit is attracting more of the right prospects rather than simply more prospects. That is a targeting problem before it is a volume problem, which is what Lead Finder and contact enrichment in Data Studio exist to solve.

Two further principles map across. Pre-planning how enquiries convert into customers is a sequencing problem, handled by multichannel sequences and signal-triggered automations that respond to what a prospect actually does. Encouraging existing customers to buy again is the same mechanism pointed at a warm list rather than a cold one, and Sendr's unified inbox keeps the resulting conversations together.

Where Lodestone adds most is the order of operations: diagnose the economics first, automate second, so you do not scale an offer that is not yet profitable.

Why teams choose Lodestone Consulting

• A chartered certified accountant rather than a marketer, so diagnosis starts with the numbers

• A career in business development, planning and fundraising stretching back to the 1980s

• Turnaround and growth work under one practice, so a struggling business is not passed on

• Established management frameworks applied rigorously, rather than invented methodology

• A free 30-minute consultation ending with a recording, transcript and written action summary