Andrew Leshak: B2B Sales Coaching and Go-to-Market Consulting

Andrew Leshak is a US-based sales coach and consultant working with startups, small businesses and mid-market teams. He builds go-to-market systems from scratch, fixes underperforming sales teams, and coaches reps through the parts of selling most people avoid: cold calls, objections and asking for the close.

What Andrew Leshak does

The work splits into three areas. The first is building a sales motion from nothing: the process, the messaging and the sequence of actions that turns a list into a pipeline, usually for founders selling their own product for the first time. The second is coaching teams that already have a motion but have stopped executing it, focused on the specific failure points that stall deals: call reluctance, weak discovery, prospects going quiet, and reps who will not ask for the decision.

The third is on-camera work. Andrew records sales videos for landing pages and outreach, which is unusual among sales coaches and directly relevant to teams running video-led campaigns.

He is the founder of Samme, a sales coaching and go-to-market practice, and has spoken publicly about using AI simulations to train reps on objection handling rather than relying only on live role-play.

Who Andrew Leshak works with

Andrew works with startups, small businesses and mid-market companies across B2B, SaaS, eCommerce, and the nonprofit and NGO sector. The pattern is usually a team with product-market fit but no repeatable sales motion, or a team that has one and has drifted away from it. If you are still working out which outbound motion suits your situation, Sendr's outbound use case library is a reasonable starting point.

Engagements typically run one to three months. That is short by consulting standards and reflects a focus on fixing one identified problem rather than holding a long retainer. Andrew is based in the United States and works in English.

How Andrew Leshak works with Sendr

Andrew's skill set maps unusually closely onto how Sendr gets used. He is one of the few partners in the directory tagged as a video host, and recording sales videos for landing pages is already part of his work. That is the same job as scripting and presenting a personalised sales video or the focus message on a personalised landing page, except Sendr handles the personalisation at volume.

The coaching side covers what outbound tooling cannot: what the message actually says. Sequences fail on copy far more often than on deliverability, and objection handling is the same discipline whether the objection arrives on a call or as a reply in Sendr's unified inbox. Teams building their first outbound motion often work through the script and the qualification logic with Andrew before they build the multichannel sequence itself.

Why teams choose Andrew Leshak

• Seventeen years in sales, including in-house leadership roles rather than coaching alone

• Short one to three month engagements aimed at a named problem, not open-ended retainers

• Comfortable on camera, which most sales coaches are not

• Works on the awkward parts: cold calls, objections, and asking for the decision

• Treats humour and creativity as method rather than personality