Financial Times
Sendr has partnered with the Financial Times from day one — helping marketing teams run high-performing outreach with personalised video pages, CRM enrichment, and dynamic campaign experiences at global scale.
12×
Email engagement improvement from Sendr video pages
200k+
Contacts enriched to enable marketing at scale
75%
More APAC leads recovered via reverse enrichment
Challenge
Post-GDPR permission data was ageing fast, marketing databases were fragmented, and cutting through attention noise in an AI era required better personalisation — without slowing teams down across regions.
Solution
Sendr unified outreach, enrichment, and personalisation in one workflow — enabling FT to run video-led campaigns, enrich and recover leads at scale (including APAC reverse enrichment), and trigger multi-step automations based on engagement and CRM signals.
Sendr has been working with the Financial Times as a design partner from the very beginning.
Across multiple regions and marketing teams, FT needed a reliable way to increase engagement while dealing with fragmented CRM data, tightening privacy requirements, and growing pressure to deliver more output with less time.
With Sendr, FT introduced personalised video and voice outreach into campaigns and automations across email and LinkedIn, supported by video pages that feel native and human — even at scale.
To expand reach and improve deliverability, FT used Sendr’s enrichment workflows to refresh and validate contact records, and to bring more leads back into play. This was especially impactful for the APAC team, where complex privacy regulations made traditional data workflows harder to run.
"Using Sendr we were able to engage a marketing database that we were previously getting minimal traction with - booking 66 calls in 2 weeks... An order of magnitude higher than we've experienced before!"
Gurbinder Beesal
Senior Marketing Manager, Financial Times
Sendr also enabled sophisticated, multi-step automations — triggered by social listening signals, CRM field changes, and video engagement — helping FT respond faster and personalise each touchpoint more consistently.
"Using Sendr in the Asia region has been a genuinely positive experience. The team has been incredibly supportive, taking the time to understand the specific sales and marketing challenges we face locally and keeping us closely informed about upcoming features.
They’ve helped with tasks such as data enrichment, which has been invaluable given the ongoing data quality challenges in the region."
Zoe Mak
Senior Marketing Manager, Financial Times
Over two years of collaboration, Sendr became the consolidated outreach CRM layer that supported ongoing experimentation, better personalisation, and measurable improvements in marketing performance.